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24,28 EUR*
Details The Mobile Marketing Handbook: A Step-By-Step Guide to Creating Dynamic Mobile Marketing Campaigns

Focusing on the continuing integration of mobile marketing into the daily lives of consumers--locally, nationally, and globally--this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to ...

26,34 EUR*
Details Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications

** Testimonials ** If you're looking for the best source of information currently available on the subjects of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book. - Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and ...

28,24 EUR*
Details The Business of Android Apps Development: Making and Marketing Apps that Succeed

The Business of Android Apps Development: Making and Marketing Apps That Succeed The growing but still evolving success of the Android platform has ushered in a second mobile technology "gold rush" for apps developers, but with well over 100,000 apps ...